Rampworx Creative Matthew Dearden discusses his latest venture, Laced, and the implications it could have for UK rollerblading.
There are a handful of people in the UK rollerblading industry that are doing an exceptional amount of work to strengthen the national scene and increase the exposure of the sport to mainstream media, and few can say they have done more than Matthew Dearden. The Creative at Rampworx in Liverpool has tirelessly prevailed in his efforts to increase the popularity of our sport and each year he plays an integral part in the planning and execution of some of the country’s biggest events, including Slamm Jamm and the Chaz Sands Invitational. In fact, he was the man responsible for getting the Chaz Sands invite documentary aired on the Extreme Channel back in 2010.
With no plans announced for any major professional contests in the UK in 2012, Dearden took matters into his own hands and, working with some of the biggest names in the industry, conceived the idea for Laced. The two-part competition series will begin at Rampworx in February and conclude at XFEST, a new extreme sports festival that will take place in Northamptonshire in May, exposing rollerblading to a potential audience of 35,000 people.
Anyone who has come into contact with Dearden will readily attest to the fact that he is someone with a seemingly endless supply of drive, organisation and creativity. If Laced is the event that is going to bring rollerblading back into the public eye in the UK, there are few others as qualified to lead the charge. Wheel Scene managed to confiscate Dearden’s incessantly ringing iPhone from his possession for just enough time to find out more about the pioneering event.